WEB DESIGN | UX/UI
Shooting Arts
Shooting Arts, is an audiovisual production company based in Madrid. Shooting Arts specializes in video marketing and offers audiovisual communication and digital strategy services for brands aiming to increase their audience and visibility sustainably, predictably, scalably, and measurably. They have a track record of collaboration with renowned brands such as Boreal, Lidel, and Carrefour.
As a Freelance Designer, my focus was on modernizing their identity and online presence. It was a rebranding and user experience (UX/UI) improvement project with the purpose of modernizing their identity and online presence. In this process, it was recognized how important it was to highlight their valuable audiovisual content on the website, leading to a meticulous simplification of all other elements.
Research and Analysis
The research included a deep analysis of the competition in the video production industry and an understanding of audience preferences. Extensive interviews were conducted with the Shooting Arts team to capture their goals and challenges. Furthermore, previous projects were analyzed, and client feedback was collected.
Branding
It was decided to retain Shooting Arts’ existing logo, as it had a strong brand presence in the market and aligned with the company’s identity.
The color palette was simplified to the maximum, retaining the corporate red, dark gray, light gray, and white. This choice was made to effectively make the audiovisual content stand out.
A clean and spacious typography was selected to allow comfortable reading and keep the focus on visual content.
Additional visual elements, such as play and pause icons, were created to reinforce the audiovisual identity.
The brand narrative focused on Shooting Arts’ passion for storytelling through video. The company committed to conveying unique emotions and experiences through its work, which was reflected in the new brand identity.
We designed wireframes that emphasized the website’s structure, with a special focus on organizing audiovisual content. Interactive prototypes were developed to allow users to navigate easily and enjoy the web platform experience. The final design screens were centered around presenting audiovisual content attractively, minimizing visual elements that could distract from the videos.
My role in the project included overseeing development in collaboration with the programmers. This close coordination was essential to ensure that the design was effectively implemented and remained true to the original vision of highlighting audiovisual content.